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Google anonymously posted math equations on billboards to entice job-searchers

In 2004 Google had a problem, they needed more brainy engineers on their team. So what did they do? Instead of putting up an ad or 2 in the local newspaper they come up with a brilliant soultion. Google started a recruiting campaign that involved setting up a billboard along Highway 101 in California’s Silicon Valley.


The sign reads: {first 10-digit prime found in consecutive digits of e}.com

The correct answer to the banner problem leads to a URL (The website was 7427466391.com, but unfortunately no longer works) where there is yet another puzzle solve. Eventually, the determined problem-solver lands at a Google Web page that asks the smart, or lucky, few for a resume.

Google’s research and development department had this to say about the campaign:

“One thing we learned while building Google is that it’s easier to find what you’re looking for if it comes looking for you. What we’re looking for are the best engineers in the world. And here you are.

“As you can imagine, we get many, many resumes every day, so we developed this little process to increase the signal-to-noise ratio.”

Sources: Google Blog

Also check out: The #1 Trick That Google Uses In Salary Negotiations And What You Can Learn From It

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